The browser is open to a web page with a big orange ovoid and neon inexperienced textual content that reads “The Way forward for Efficiency.” After a click on, we’re a low-top basketball shoe studded with smaller ovoids in opposition to a background that appears like one thing out of Area Invaders. A cryptic passage concludes: “It’s a quiet reminder that the best discoveries aren’t discovered on this planet exterior, however within the expanses we unlock inside.” “It’s so cool,” Brown says, “however, man, I’m nervous. I wasn’t nervous earlier than the NBA Finals, however I’m nervous now.” Brown, a three-time All-Star, averaged almost 21 points per game in the Finals and won the MVP award in that series. In about an hour, however, the sneaker we’re looking at will go on presale—and as founder, chief executive officer, spokesperson, head designer, hype man and just about everything else for the company behind it, he doesn’t want to brick this moment. -via Bloomberg / November 21, 2024
